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Eddy Whatt
Intellectual Property Manager, easyGroup IP Licensing Ltd
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People judge a book by its cover

In fact, your customers use it as one of the primary ways to choose the books and software they want to buy.

Across the board, this and other studies find that the only more powerful consistent motivator is prior experience with the author or a personal recommendation.

The need for a great cover design is even higher for an information product like yours. Your cover needs to establish that the product you are selling is a real thing, worth your customers' real money. If they don't know you already, then your cover also needs to impart an air of credibility.

Getting your nephew or your mate to do it isn't going to get you that credibility. Hiring amateurs is probably worse than what your nephew would give you.

The biggest challenge in e-commerce is to create trust. On the Web, your company is completely virtual. People can’t touch the product. They don’t get impressed by your big building or fancy decor. They don’t get schmoozed by your high-wattage salespeople. They simply see a few glowing pixels on the screen.
    - Jakob Nielsen