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What's in a website?

Complete Marketing is an interactive marketing agency offering Search Engine Marketing, Search Engine Optimisation, Website Design, Analytics and Website Tracking Services.

What does your website developer tell you?

Websites are too often not designed with the search engines in mind, as a result they could attract low volume, low quality traffic. You might then end up having to buy traffic through Pay Per Click. Paying the search engines for each visitor could increase the cost of your advertising. Advance planning is best.

Many Web Designers use techniques that can make website content hard to index in the search engines. One such pitfall using an Adobe "Flash" animation to present text content, unless it is done the correct way. Search Engines cannot easily read a page that has been designed completely in Adobe Flash, so the words in the page might not get ranked easily in the search engines. 

The speed of your web server (hosting) might affect your search engine positioning. Most websites reside on shared hosting servers with thousands of other customers. That server may be under too much demand to serve quick web pages.

CSS (Cascading Style Sheets) cause faster downloads. External coding sheets for Javascript and CSS reduce the amount of code in your site. Less code means a faster download. When your site downloads fast it will be seen by the search engine as much faster and cleaner.

The search engines cannot easily read a site that is developed using Frames.
 

If you would like us to look at your existing website - please use the contact form to provide your site details.

 

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